Bloggers Digest July 2010
Jul 30, 2010 - Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Treepodia shares the results of 2 A/B experiments with product video.
Great news for PPC advertisers, Google Adwords has opened up Broad Match [...]
Google Display Network series: Your toolbox for creative dis [...]
Jul 29, 2010 - In last week's installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we'll talk about creating compelling
Ripple6 Announces Conversational Display Ad; New Google Mobi [...]
Jul 29, 2010 - Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Conversational Display Ads
Ripple6 announced that it is incorporating real-time conversations into display ads with its SocialAd and Socialite offering: "[Each incorporates] real-time comments from social networking [...]
Google Launches New Mobile Ad Format with Location Extension [...]
Jul 29, 2010 - Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on mobile sites and apps in the Google Display Network.
This format shows up as a banner text ad with a business icon that [...]
Google Launches New Product Search Ad Format with Product Ex [...]
Jul 29, 2010 - Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.
AdWords Policy Change Log to Announce Policy Changes
Jul 28, 2010 - In order to help you stay up to date with changes to our AdWords policies, we've launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each p
Introducing the Google Mobile Ads Blog
Jul 28, 2010 - As many of you know, we started the Go Mobile! serie
Thursday: Euro Economic Turnaround Teleseminar
Jul 28, 2010 - Just got off the phone with one of my Roundtable members in the UK, discussing economic uncertainty. She says, “A client who had committed to a £200,000 project suddenly chopped it down to a fraction of the size because of budget cuts.”
“They asked if they could rush the remaining [...]
Updates to how our partners work with advertisers
Jul 27, 2010 - In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.Today, we're announcing some upcoming changes to the way our third party partners provide reports and information about AdWords to their clients. If [...]
Adcenter Conversion Tracking
Jul 27, 2010 - The new Bing-Yahoo Search Alliance will require Yahoo Search Marketing advertisers to move to Bing’s PPC platform, Adcenter, manage PPC campaigns through Adcenter Deskto
