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Search Engine Optimization News

- 9/19/2014

News articles and blog posts about link building, SEO tools, and increasing traffic organically.

Performance-Based #SEO: Is it Really Risk Free? by @resultfi [...]

Sep 19, 2014 - Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn't really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than [...]

How to Protect Your Blog From an Advanced DDoS Attack

Sep 19, 2014 - Although it's pretty much unlikely that any high profile hacktivists are going to be targeting your website via a Distributed Denial of Service (DDoS) attack anytime soon, that's not necessarily grounds for sitting back relaxed and complacent without a backup / protection plan. DDoS attacks are [...]

How Google is Connecting Keyword Relevance to Websites throu [...]

Sep 19, 2014 - randfishWe're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains just what Google is doing, and [...]

How #IceBucketChallenge Used Facebook Videos to Go Viral

Sep 18, 2014 - Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was [...]

Images in Question Answers, Carousels, and Knowledge Panels [...]

Sep 18, 2014 - When Google introduced us to the knowledge graph, it also introduced us to pictures and the possibility of other kinds of rich content (video, audio, etc.) in those knowledge panels, and pictorial lists displayed in carousels at the top of pages in response to a query, such as “What is the [...]

How Small Businesses Should Respond to the Google Pigeon Upd [...]

Sep 16, 2014 - SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. [...]

Google Granted Patent on Using What You Watch on TV as a Ran [...]

Sep 16, 2014 - I’m going to have to turn up the sound on my TV, and decide carefully what to watch, and test this. It would be very interesting if it works. Is Google clued in to what you are watching on TV? If so, is that through a set top box, or an internet enabled television? If […] The post [...]

Yes, You Should Get An SSL Certificate for Your Website

Sep 15, 2014 - Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being [...]

How To Get More Followers On Instagram

Sep 15, 2014 - When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to [...]

Lessons Learned from Using Google's Tagging and Extraction D [...]

Sep 15, 2014 - I recently found a patent with two Google search engineers, Joshua Ain and Justin Boyan, listed as two of the three inventors. Last summer, at Google I/O in San Francisco, they joined together to talk about some tools that can more easily help webmasters add markup for structured data on the Web. [...]

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