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Search Engine Optimization News

- 10/25/2014

News articles and blog posts about link building, SEO tools, and increasing traffic organically.

5 Untapped Content Ideation Tips by @venchito14

Oct 24, 2014 - Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand's target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify [...]


When Is a 5 Star Review Not A 5 Star Review?

Oct 23, 2014 - The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer [...]


How Big Was Penguin 3.0?

Oct 23, 2014 - Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused when MozCast showed the following data: The purple bar [...]


Searching with Pronouns: What are they? Coreferences in Foll [...]

Oct 22, 2014 - At Google’s 15th anniversary celebration last summer, shortly after Hummingbird was introduced, Tamar Yehoshua, Google VP of Search, showed us conversational search at Google by first demonstrating a query asking for “pictures of the Eiffel Tower”, and then following up with the [...]


RKG's Mark Ballard Adds Insight to Wall Street Journal Artic [...]

Oct 22, 2014 - Last year, federal regulators required Google, Yahoo, and Microsoft to clearly distinguish paid ads from organic search results. However, the search engines have done little to highlight differences between the two, and in some cases, they have made paid ads … Continue reading →


Are You a Poet, Artist, Designer, Content Creator or Bot?

Oct 22, 2014 - * The technocratic term content signifies the lowest common denominator of writing, photography or graphic design. Whatever you put into an empty shell, it will be its content according to the broadest definition. Now that leading news agencies start using...


Get Rid of Your Internal Linking Problem Once and For All

Oct 22, 2014 - Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. [...]


Google Glass Augmented Reality and Magic Leap Virtual Realit [...]

Oct 21, 2014 - Hat tip to Barbara Starr (follow her on Google+ for interesting news on Semantic Search and new technology developments), who asked the question that is the title to this post (using slighly different words.) The Verge reported this morning that Google leads $542 million funding of mysterious [...]


Google Testing Carousel Expansion?

Oct 21, 2014 - Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user [...]


4 White Hat Link Building Tactics

Oct 21, 2014 - Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what [...]







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